distribution channels in marketing
During my radio program today we discussed the marketing mix [many people know this as the 4 P's] as this was requested by one of the listeners. For those of you who are not familiar with the Marketing...
View Articlemarketing strategy consulting
We as business people all know that we are living in a real world economic downturn which has lead to many corporations having to downsize their workforce in order to stay afloat. Some agree and many...
View Articledigital channel marketing
The large amount of interaction that can be had through the use of online methods is a key advantage to this type of marketing. With internet channel marketing, you can take advantage of the...
View Articleinternational channel management
The topic of company expansion came up during my last radio program, during the discussion I went on to give an explanation of some of the options open to corporations looking to expand their...
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