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distribution channels in marketing

During my radio program today we discussed the marketing mix [many people know this as the 4 P's] as this was requested by one of the listeners. For those of you who are not familiar with the Marketing...

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marketing strategy consulting

We as business people all know that we are living in a real world economic downturn which has lead to many corporations having to downsize their workforce in order to stay afloat. Some agree and many...

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digital channel marketing

The large amount of interaction that can be had through the use of online methods is a key advantage to this type of marketing. With internet channel marketing, you can take advantage of the...

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international channel management

The topic of company expansion came up during my last radio program, during the discussion I went on to give an explanation of some of the options open to corporations looking to expand their...

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